Personalization at Scale
Personalization is designing the customer journey to be as individualized as possible. At scale, this can be very difficult. We’ve designed elegant solutions that provide marketing teams several ways to personalize their customer journeys without heavily relying on development or IT resources.
Watch Personalization in Action
- Select your desired persona.
- Check out the New Releases titles.
- Select a new persona.
- Watch the New Release titles change.
How It's Done
In Zesty.io, we've customized our tagging system with no code. So, each title is tagged with as many genres as appropriate:

And, each Persona is associated with genres as well:

So, we're able to build personalization and define relationships without any code. Every time we add a new Comedy or Romance title, The Hopeless Romantic Persona will be shown those titles.
Personalization in Zesty.io is quick and easy to implement, as well as easy to continuously provide personalized experiences at scale.